The Idea

EVERY PIECE IS BUILT TO WORK.

Patented compressed gum technology. Two protective layers. Active ingredients that release the moment you chew with an immediate flavour hit.

  • PROTECTED

    Made using cold compression rather than heat, which protects the active ingredients from heat degradation during production. The two-layer format keeps them stable until you chew.

  • ACTIVATED

    The white powder layer delivers an immediate crunch, burst of flavour, and quick release of active ingredients, while the coloured gum layer provides a gradual release during chewing.

  • READY

    The ingredients absorb through the mouth, directly into your system.

The Idea

Ingredient by Product

Select a product to see its full ingredient breakdown.

Caffeine
Caffeine50MG PER PIECE

Caffeine is known to improve alertness.

Vitamin B3 (Niacin)
Vitamin B3 (Niacin)2.4MG PER PIECE

Niacin contributes to normal energy-yielding metabolism and to the reduction of tiredness and fatigue.

Vitamin B6
Vitamin B60.22MG PER PIECE

Vitamin B6 contributes to normal energy-yielding metabolism and to the reduction of tiredness and fatigue.

Vitamin B12
Vitamin B120.45 µG PER PIECE

Vitamin B12 contributes to normal energy-yielding metabolism and to the reduction of tiredness and fatigue.

Shop Energy50mg caffeine gum · from £18.00
The Idea The Idea

Four products, four everyday needs. No new habits required.
Just a piece of gum when you need it.

The Idea